27:19 – 5K

Was handed a free sample of a product today on the 16th Street Mall. It took 3 minutes to figure out what it does and the benefit of using it was. Or at least what I think it is. 3 minutes may not sound like a long time, but think of how long you look at the shelves for a can of peas. You scan left to right then back again and grab a can. In product marketing you have about 10 seconds to get your message across of what you do and why your product versus the one sitting next to it.