Here is a story from CNN about Sen. Hillary Clinton apologizing to rival Sen. Barack Obama for an adviser’s comment that Obama’s admission of past drug use would hurt his chances in a general election matchup. When Obama originally heard about the comment, he responded with “they were probably the result of the latest poll numbers” which show the two virtually tied.

Smart PR reps for each …

– Obama was attacked and took the high road by basically saying the other team is stressed and worried.
– Clinton apologized immediately, even though she did not directly say it, and issue done.

If Hollywood could figure out this formula, there would some tabloid reporters out of a job.