Domino’s is planning on launching their campaign of ‘receive your pizza in 30 minutes or less or it’s free’ once again. The promise was started by the company in the late 80’s and customers expected it from every pizza chain. Domino’s commercials were entertaining with delivery boys jumping fences, running from dogs, and getting to the customer’s door to ring the doorbell in under 30 minutes.
In 1993, a Domino’s driver was involved in car accident. The person that was hit claimed it was due to the pressure of having to get the pizza there in 30 minutes or less. So she sued Domino’s and received an undisclosed 7-figure sum of money.
The new campaign will take the twist of order from Domino’s and you have an extra 30 minutes to do other things. That list can go on and on … and being the father of 3 kids, I can think of quite a few items on the list.
Can I sue UPS or FedEx if I get into an accident with one of them? They deliver a much larger load of packages which means they are probably in more of a rush. What other companies out there are exposed to this type of lawsuit?
Hi. Here’s the correct headline: “It’s Not Back.” I’m the head of communication at Domino’s. As your third paragraph notes, we’re promoting what customers can do with 30 minutes. The ad campaign, which we announced on Dec. 18 (the press release is pretty easy to find), is called You Got 30 Minutes. We are NOT bringing back the 30 minute guarantee in any way shape or form. Thanks, Tim McIntyre
Tim,
Don’t you feel the perception will be that customers will take it as they expect their pizza in under 30 minutes? Whether or not you offer a guarantee, customers will have an expectation of receiving it within 30 minutes.
