While I understand completely about supply and demand, is it necessary for the Red Sox to raise ticket prices 9%? It is already difficult enough to get tickets, now raise prices? The article says that it is to keep up with the Yankees. If anything, the Sox should try to not be like the Yankees.

Take into account the Team Marketing Report’s 2007 Fan Cost Index if I wanted to take my family to a Sox game:
2 average adult tickets, 2 average children’s tickets, 4 small sodas, 2 small beers, 4 hot dogs, 2 programs, parking, and 2 adult caps
$313.83

Before October 2007, I could take my family to a Colorado Rockies game for all the same above for $96.