Marketing for Celebrities
I am thinking about expanding my business into PR and identity management. There are so many people in front of the camera that do things behind the camera that hurt their career. With a little help from someone like me, the issues can go away and be turned to help their situation. Folks like Britney Spears may take a little longer, and some commitment, but it can be fixed.
720x Rules to Celebrity Image Adjustment
– First off, admit when you do something stupid.
– Second, say what you will do to make sure it doesn’t happen again.
– Third, do something completely opposite of what you did wrong to show you are making an effort.
These are very general and the art comes down to what you do in public. The client would have to listen, speak, and follow what I say to make this work. Some clients do not want to (or can’t) take the advice and send themselves backwards even further.
With so much access to real-time information available to the world, how a client says anything will be picked apart. Thought must be put into what they say and which words they put emphasis on. If they can’t think of a nice way to say something or have doubts on how it will be received, do not say it.
Even Britney Spears and Lindsay Lohan can recover from their current PR nightmares … they just need to be willing to make a change and practice responding to certain situations before they happen.
