Currently viewing the category: "Marketing"

Naming a Company

On July 18, 2008 By

I have 2 new business ventures in the development phase and I have been thinking about what to name them. My thoughts on this have always been to go with something that is vaguely specific. A catchy name that says what the company does, but is not too specific that it restricts future growth. Another [...]

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Many Trees Look Alike

On June 3, 2008 By

1:02:05 – 6 miles

I woke up at 6a on the outskirts of Atlanta to take in a morning run. The elevation is about 4,000 feet lower, humidity is higher, and the paths are plentiful. I spent 45 minutes running and admiring the houses and trees, then realized I didn’t know where I was. Around [...]

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Count the votes?

On May 30, 2008 By

I’m a little confused on why there is debate as to whether to count Florida and Michigan’s votes. The states were told that if you break the rules and move the primaries, that they would not count. Instead of listening to their own parties’ rules, they held their primaries earlier. Penalize them.

If the penalty [...]

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Apple of my Eye

On May 29, 2008 By

31:01 – 3.76 miles

In one day I experienced ridiculous service and then extraordinary service. The place that provide such amazing service:
The Apple Store

This is a company that understands how to connect and make people pull out their wallets. First, they listen to their customers and then act. Second, they hire people [...]

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Target Store Policy: Minimum Service

On May 28, 2008 By

It is a Wednesday morning and I walk into Target carrying 2 kids under the age of 3. I need a new battery for my running watch so proceed to the Watches counter. Nobody was there so I pushed the button and received an automated message that someone would be there in 60 seconds. I [...]

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