Apple of my Eye

31:01 – 3.76 miles

In one day I experienced ridiculous service and then extraordinary service. The place that provide such amazing service:
The Apple Store

This is a company that understands how to connect and make people pull out their wallets. First, they listen to their customers and then act. Second, they hire people who want to work there. These people actually seem to enjoy their job and finding solutions. Apple is a clear example of how providing amazing service and employees that care can cause customers to spend more.

About Alex

Alex Ross has over 10 years of experience in marketing, management, and leadership that has taken him around the world. He now consults for several industries ranging from technology to health care to educational and speaks at seminars around the country.
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