Only 2 30 second commercial spots remain for the Super Bowl and they are climbing to the $3 million mark so move fast! Television marketing is realizing that as more viewers skip commercials with DVR and Tivo, they need to find a better value for the advertising dollar. It is becoming apparent that live events are less likely to be recorded which means more eyes watching commercials. With this, the demand increases for the time leading to higher prices.

Pressure is not just on the football teams playing.